"We want people to wake up every day and be reminded of the things they commit to and/or want to commit to.. and to remember, the only thing keeping them from making progress with those things is their effort, which is the one variable they have full control over."
"I LOVE the message you guys are spreading! Seeing your logo on my hat before I hit the gym helps keep me on track when I try to find every excuse not to go! I have full control over my EFFORT :)"
"I love my hat!! It's amazing quality. Honestly, the best hat I have had. All your marketing materials on the hat are extremely impressive, and I'm excited to have it for all the walks I will be taking."
"The amount of thought that goes into each product is incredible! I have a new appreciation for brand manufacturers in general and the behind the scenes work put in! So many details - I had no idea. Good job!"