Our Story

As a fun way to pay for college, we worked at an entertainment company, and when we were hired, we commit to getting everyone on the dance floor. After every party, we asked the other teams if they got everyone dancing, like it was a competition amongst us, and what we quickly learned was not all parties were created equally; we needed to set a better level of expectation that truly reflected our work beyond the results of the dance floor by using factors within our control. So, we began judging our performance based on the effort we put towards getting people dancing, and as long as we did everything within our control to achieve what we commit to, we came out winners. We would say we were "MAXED OUT", and we literally put a percent sign on our company uniforms to serve as the physical reminder that we controlled our effort.

We noticed people applying our outlook off the dance floor, and over time, we were hearing incredible stories on how judging things based on effort was inspiring them. Many would even ask to purchase our company uniforms to wear while engaging in those things they commit to, and we were constantly giving them away. It was like our percent sign became proof to show they were putting in the work! 

After encouragement from many of those people, MAXED OUT officially became a standalone brand where we plan to continue inspiring people through our symbol and messaging. Our dream is for our community to be MAXED OUT on the outside, inside, and everywhere in-between. We’re starting out “on the outside", which means wearing our logo through performance grade technical apparel and accessories, making it easy for us to join your journey as you COMMIT TO SOMETHING® using effort as the performance measure! Shop now


Our Vision:

1.  We are building a community of people who #winwitheffort - the best way to compete. Whether you commit to something big, small, fun, or serious, we encourage you to share your journey with others, helping you stay accountable while inspiring others who are following and/or listening along the way.

2.  We are manufacturing every product ourselves and to the MAXED OUT standard! Our materials are functional. Our designs are well thought out and put together; we create our own products from scratch, so we have full control over what we make and how it is made.

This is why your feedback is important to us! We want to know what you think we should change or update on our current offerings, what you want us to produce in the future, and how you are using the brand to COMMIT TO SOMETHING® in your life. Share your stories with us so we can inspire our community with them. @maxedoutbrand #winwitheffort