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Since 2006 - Celebrating 10 Years!

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By MATT SAMUELS | JHV • Thu, Nov 03, 2016

When Cory Baum celebrated his Bar Mitzvah 15 years ago, he wanted it to be a party everyone remembered.

“I shared it with my twin brother, and we invited everyone we knew,” Baum said. “We had about 250 people there and it was a ton of fun. People were dancing on tables and it was just nuts.”

Little did Baum know at the time, the party wasn’t going to stop after he turned 13.

As the co-founder and manager of Maxed Out Entertainment, Baum has been a part of hundreds of Bar/Bat Mitzvah parties all around the Houston area over the past decade.

With the company celebrating its 10-year anniversary in 2016, Baum has no reason to believe the party will be stopping any time soon.

“Back then, I had no idea I would be doing this now,” Baum said. “Now, our goal is to do three parties every weekend in Houston, working 35 weekends a year. It’s a lot of parties, and it’s a lot of fun.”

Baum, who became a Bar Mitzvah at Congregation Brith Shalom and now attends Congregation Beth Yeshurun, started Maxed Out Entertainment in 2006 with his best friend from high school, who also was Jewish and had a passion for music.

The two friends had worked at the Sports House in Houston and often were requested to run the birthday parties for the 5- to 12-year-olds. When that location closed, there was a void in the community.

“Several families that went to the Sports House, many of which were Jewish, wanted to have sports-related birthday parties for their children,” Baum said. “These families would call us directly and ask if we could take their kids to a local park in Bellaire to play kickball and dodgeball and run the party similarly to how we did when we worked at the Sports House.”

Running children’s birthday parties quickly evolved into running the entertainment at their older siblings’ Bar/Bat Mitzvah parties, and, as the friends finished off their senior year at Bellaire High School, they had a decision to make.

“We were about to go to college, so we had to ask ourselves – is this something we really want to get into,” Baum said. “When you book a Bar/Bat Mitzvah party, it’s a huge commitment, most of the time two years in advance.”

“We thought this was the perfect hobby to do on the weekends, allowing us to connect with people we wouldn’t ordinarily get to meet. And, since it was a weekend thing, we thought we could go to school at The University of Texas in Austin during the week and come back to Houston for the Saturday Bar/Bat Mitzvah parties. After a lot of thought and back and forth, we made the commitment to stay in Houston.”

And, so it began.

Maxed Out Entertainment officially was formed in 2006. Over the last 10 years, Baum has built a core team of DJs, emcees, dancers and other entertainers to offer the Houston Jewish community the complete package.

“Having a team is huge, and we feel our package is economical the way we built it,” Baum said. “Our experience and team atmosphere sets us apart – each person has their role to focus on and nobody skips a beat.”

That philosophy is where the company found and evolved its name.

“Each child will only have one Bar/Bat Mitzvah in their lifetime, so at the end of every party, I always ask our team – did you give it 100 percent?” Baum said. “Anything less than 100 percent means you weren’t maxed out.”

The once-weekend hobby became a lot of extra work to manage during the week. So, in summer 2015, Baum parted ways with his day job at PricewaterhouseCoopers and acquired 100 percent of MAXED OUT to give the company his full-time attention.

“As difficult as it was to leave corporate America,” Baum said, “looking back, it was the best decision I have ever made.”

MAXED OUT currently works with more than 20 entertainers and focuses solely on Bar/Bat Mitzvahs. Baum estimates the company will do more than 80 Bar/Bat Mitzvah parties this year in Houston.

Future goals for MAXED OUT include expanding the business to other cities and expanding the MAXED OUT brand into other areas of life.

For now, the Houston Bar/Bat Mitzvah scene will continue rolling, with Baum at the forefront of the parties.

“We have been a part of many parties since 2006, and we have met many great people along the way,” Baum said. “But, as much as we want to continually grow the company, we don’t want to become so big that we don’t know who our clients are when we run into them at the grocery store.”



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